For our debut collection and inaugural season of BRAND NEW ERA™ , we celebrate the amazing creative community that the New Era brand has cultivated over the years. From art to music, fashion to sports, we’ve championed the spirit of self-expression through our authentic connections with the creators that help drive the culture forward. Shot and directed by legendary A&R man and music industry veteran Lenny Santiago aka Lenny S, we reached into our ever-evolving world of partners and collaborators, including Buffalo’s native son Westside Gunn, basketball royalty/heir apparent Kiyan Anthony, and world renown fashion stylist Fatima B to help model the Fall/Winter 24 collection.
Led by the iconic filmmaker Spike Lee, the BRAND NEW ERA™ F/W 24 lookbook, not only honors the next stars on the rise but the trailblazers who helped paved the way. Without Spike and his custom Red Yankees cap he designed for the 1996 World Series, we might not be here talking about the launch of our own New Era Brand lifestyle line.
From professional BMX athlete Nigel Sylvester to the founding father of graffiti, turned fine artist Futura 2000, the cast of personalities represent the idea of mastering your craft. Rounding out our debut cast are the talented designers Maxwell Osborne and Duckie Confetti, stylist Eugene Tong, Rocky Xu of Rocky’s Matcha, multihyphenvate’s Christina Paik, Tess Pargas, Nereida Medina, Idriys Ali-Chow, Kai Osse, Massimo Capolunogo and rappers Joe Westington and Khris Jasper.
