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Celebrate the season with four new 59FIFTYs and 9FIFTYs in festive colors and fabrics to get you in the holiday spirit.
Shop the New Era Holiday Drops to find the perfect gift for anyone, from sports fans to movie lovers and everyone in between.
Ralph Lauren and the New York Yankees come together for a timeless style on a New Era cap. Shop the Scarlet Plaid 49FORTY Fitted now.
For a limited time, take 50% off select styles from Alpha Industries. Save big on jackets, headwear, and more from your favorite teams.
Honor historic moments of NFL greatness in exclusive 59FIFTYs with frosty blue stitching on a dark royal crown, commemorating the thrill of the big game under the frost-bitten air of winter nights. Select NFL teams are available now.
Sign up today and receive 10% off your next order and stay up to date on the latest drops.
Get festive with our exclusive collection of hoodies, t-shirts, and 59FIFTYs from Brand New Era™.
Redefine what it means to be a runner with bold, functional designs crafted for those who carry the spirit of running everywhere.
Check out day seven of the New Era Holiday Drops, available now in all your favorite MLB teams.
The more you spend, the more you earn!