For 100 years, New Era Cap has been a pioneer at the intersection of sport and culture. A name that has become synonymous with quality, more than just a headwear company. Under the creative direction of Dao-Yi Chow, BRAND NEW ERA™ builds upon the prestige and authenticity earned by the New Era name.
The 50-piece debut collection celebrates the tradition of self-expression and versatility that the brand has become famous for. It explores the house themes of hometown grit and meticulous craftsmanship. Featuring an assortment of elevated essentials, jerseys, outerwear, workwear, bottoms and headwear ranging from neutral basics to bold prints and graphics. BRAND NEW ERA™ is about reimagining our past into the future. The collection was built to help conquer the daily grind with durable comfort and everyday functionality. Built on centuries of perfecting an icon, BRAND NEW ERA™ is redefining sportswear classics.
