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New Era Cap Company Hat Heritage History Timeline Ehrhardt Koch EK Gatsby Fedora Duckbill 1920 New Era Cap Company Hat Heritage History Timeline Ehrhardt Koch EK Gatsby Fedora Duckbill 1920
THE BEGINNING
THE BEGINNING
Before baseball was donned “America’s Pastime”
and before the word “Fitted” became a noun, one
man embarked on a journey that would revolutionize
and redefine the headwear industry.
Before baseball was donned “America’s Pastime” and before the word “Fitted” became a noun, one man embarked on a journey that would revolutionize and redefine the headwear industry.
New Era Cap Company Hat Heritage History Timeline Ehrhardt Koch EK Gatsby Fedora Duckbill 1920 New Era Cap Company Hat Heritage History Timeline Ehrhardt Koch EK Gatsby Fedora Duckbill 1920
THE 20s
THE 20s
After working for John Miller Cap Company
for 18 years, German immigrant Ehrhardt Koch,
then 37, saw an opportunity to take his skills to
the next level.

In 1920, his dreams came true when he borrowed
$1000 from his sister Rose and fellow coworker
Joe Amerien to start the E. Koch Cap Co.

Under the new name of New Era Cap Co., which
he changed in 1922, Ehrhardt's company began
producing 60,000 Gatsby-style fashion caps per year.
After working for John Miller Cap Company for 18 years, German immigrant Ehrhardt Koch, then 37, saw an opportunity to take his skills to the next level. In 1920, his dreams came true when he borrowed $1000 from his sister Rose and fellow coworker Joe Amerien to start the E. Koch Cap Co. Under the new name of New Era Cap Co., which he changed in 1922, Ehrhardt's company began producing 60,000 Gatsby-style fashion caps per year.
New Era Cap Company Hat Heritage History Timeline Ehrhardt Harold Koch EK Gatsby Fedora Duckbill MLB Major League Baseball Cleveland Indians CLE 1930 New Era Cap Company Hat Heritage History Timeline Ehrhardt Harold Koch EK Gatsby Fedora Duckbill MLB Major League Baseball Cleveland Indians CLE 1930
THE 30s
THE 30s
In 1932, Ehrhardt’s only child, Harold, joined
him in the business. Harold noticed the demand
for the fashion cap was fading, and with
professional baseball growing in popularity, he
saw an opportunity to launch a new item in the
marketplace – the baseball cap.

The first New Era® professional baseball cap
was produced in 1934 for the Cleveland Indians’®
home and away uniforms.
In 1932, Ehrhardt’s only child, Harold, joined him in the business. Harold noticed the demand for the fashion cap was fading, and with professional baseball growing in popularity, he saw an opportunity to launch a new item in the marketplace – the baseball cap. The first New Era® professional baseball cap was produced in 1934 for the Cleveland Indians’® home and away uniforms.
New Era Cap Company Hat Heritage History Timeline Harold Koch EK Gatsby Fedora Duckbill MLB Major League Baseball 1940 New Era Cap Company Hat Heritage History Timeline Harold Koch EK Gatsby Fedora Duckbill MLB Major League Baseball 1940
THE 40s
THE 40s
World War II was a time of hardship for everyone
and New Era® was no exception. Fabric was
scarce, but the Kochs were resourceful, obtaining
uncolored fabric through a variety of innovative means.

In fact, the fabric used to produce the caps for a
long list of local college and major and minor
league baseball teams, was actually dyed in the
family’s home washing machine.

New Era®’s elastic-backed, adjustable caps made
their debut in the 1940s.
World War II was a time of hardship for everyone and New Era® was no exception. Fabric was scarce, but the Kochs were resourceful, obtaining uncolored fabric through a variety of innovative means. In fact, the fabric used to produce the caps for a long list of local college and major and minor league baseball teams, was actually dyed in the family’s home washing machine. New Era®’s elastic-backed, adjustable caps made their debut in the 1940s.
New Era Cap Company Hat Heritage History Timeline Ehrhardt Harold Koch EK MLB Major League Baseball 59FIFTY 5950 Fitted Cap Brooklyn 1950 New Era Cap Company Hat Heritage History Timeline Ehrhardt Harold Koch EK MLB Major League Baseball 59FIFTY 5950 Fitted Cap Brooklyn 1950
THE 50s
THE 50s
By 1950, New Era® was the only independent cap
maker supplying caps to big league baseball teams.
Its impressive roster of clients included the Brooklyn
Dodgers®, Cincinnati Reds®, Cleveland Indians®
and Detroit Tigers®.

In 1953, New Era®’s visionary founder
Ehrhardt
Koch passed away at the young age of 68. His
legacy
of passion, integrity and originality lives on through
the brand and shapes the core values of the company
to this day.

In 1954, Harold redesigned New Era®’s fitted cap,
giving it a more contemporary look. It was then that
the 59FIFTY® cap was born.
By 1950, New Era® was the only independent cap maker supplying caps to big league baseball teams. Its impressive roster of clients included the Brooklyn Dodgers®, Cincinnati Reds®, Cleveland Indians® and Detroit Tigers®. In 1953, New Era®’s visionary founder Ehrhardt Koch passed away at the young age of 68. His legacy of passion, integrity and originality lives on through the brand and shapes the core values of the company to this day. In 1954, Harold redesigned New Era®’s fitted cap, giving it a more contemporary look. It was then that the 59FIFTY® cap was born.
New Era Cap Company Hat Heritage History Timeline Ehrhardt Harold Koch EK MLB Major League Baseball 59FIFTY 5950 Fitted Cap Hat Derby 1960 New Era Cap Company Hat Heritage History Timeline Ehrhardt Harold Koch EK MLB Major League Baseball 59FIFTY 5950 Fitted Cap Hat Derby 1960
THE 60s
THE 60s
To better accommodate the growing company, New Era®
opened the doors to its manufacturing facility in Derby,
New York. This location would become the exclusive
producer of the iconic 59FIFTY® cap.

In 1961, the company was invited to the Winter Baseball
Meetings for the first time. Faced with the opportunity to
sell directly to all major and minor league teams, New Era®’s
leadership showed off their ingenuity by converting motel
rooms into small showrooms for their growing line of
headwear.
To better accommodate the growing company, New Era® opened the doors to its manufacturing facility in Derby, New York. This location would become the exclusive producer of the iconic 59FIFTY® cap. In 1961, the company was invited to the Winter Baseball Meetings for the first time. Faced with the opportunity to sell directly to all major and minor league teams, New Era®’s leadership showed off their ingenuity by converting motel rooms into small showrooms for their growing line of headwear.
New Era Cap Company Hat Heritage History Timeline David Chris Koch MLB Major League Baseball 59FIFTY 5950 Fitted Cap License On-Field 1970 New Era Cap Company Hat Heritage History Timeline David Chris Koch MLB Major League Baseball 59FIFTY 5950 Fitted Cap License On-Field 1970
THE 70s
THE 70s
In 1972, Harold was elevated to CEO of New Era® and
his son, David Koch, was named president – 14 years
after he began working for the company.

In 1976, David’s son, Chris Koch, continued the tradition
by joining New Era® at the Derby plant. By 1974, 20 of
the 24 professional teams comprising Major League
Baseball® were signed with New Era.
In 1972, Harold was elevated to CEO of New Era® and his son, David Koch, was named president – 14 years after he began working for the company. In 1976, David’s son, Chris Koch, continued the tradition by joining New Era® at the Derby plant. By 1974, 20 of the 24 professional teams comprising Major League Baseball® were signed with New Era.
New Era Cap Company Hat Heritage History Timeline David Chris Harold Koch MLB Major League Baseball 59FIFTY 5950 Fitted Cap License On-Field Diamond Collection 1980 New Era Cap Company Hat Heritage History Timeline David Chris Harold Koch MLB Major League Baseball 59FIFTY 5950 Fitted Cap License On-Field Diamond Collection 1980
THE 80s
THE 80s
Guided by David Koch’s vision, the 1980s became a decade
of consistent growth for the company. Caps for college sports,
AAA and international baseball leagues were augmented with
newly designed tennis and golf headwear. Special orders were
also filled during this time, including those for the military.

In 1982, the entire company was saddened by Harold Koch’s
passing. David Koch emerged as New Era’s® sole leader,
reinforcing his commitment to the company’s legacy of innovation.

In 1986, New Era®’s official on-field 59FIFTY® cap was
added as part of the Diamond Collection™.
Guided by David Koch’s vision, the 1980s became a decade of consistent growth for the company. Caps for college sports, AAA and international baseball leagues were augmented with newly designed tennis and golf headwear. Special orders were also filled during this time, including those for the military. In 1982, the entire company was saddened by Harold Koch’s passing. David Koch emerged as New Era’s® sole leader, reinforcing his commitment to the company’s legacy of innovation. In 1986, New Era®’s official on-field 59FIFTY® cap was added as part of the Diamond Collection™.
New Era Cap Company Hat Heritage History Timeline David Chris Koch MLB Major League Baseball 59FIFTY 5950 Fitted Cap License On-Field Official License Headwear 1990 New Era Cap Company Hat Heritage History Timeline David Chris Koch MLB Major League Baseball 59FIFTY 5950 Fitted Cap License On-Field Official License Headwear 1990
THE 90s
THE 90s
The early 1990s saw New Era® take part in a blockbuster deal
that shaped and ensured the future of the company. Led by
David and Chris, who was named company president in 1993,
New Era® became the exclusive supplier of on-field caps for
Major League Baseball®.

In 1996, New Era® experienced its first brush with fame outside
the sports arena, when the company received a special request
from celebrated filmmaker Spike Lee for a customized red-
colored New York Yankees® cap. This began a long-standing
relationship with Lee, who went on to direct New Era®’s first
commercial in 1997.
The early 1990s saw New Era® take part in a blockbuster deal that shaped and ensured the future of the company. Led by David and Chris, who was named company president in 1993, New Era® became the exclusive supplier of on-field caps for Major League Baseball®. In 1996, New Era® experienced its first brush with fame outside the sports arena, when the company received a special request from celebrated filmmaker Spike Lee for a customized red- colored New York Yankees® cap. This began a long-standing relationship with Lee, who went on to direct New Era®’s first commercial in 1997.
New Era Cap Company Hat Heritage History Timeline Chris Koch Buffalo NY New York HQ Headquarters 59FIFTY 5950 9FIFTY 950 39THIRTY 3930 MLB Major League Baseball NFL National Football League NHL NBA Official License Custom Cap Hat 2000 New Era Cap Company Hat Heritage History Timeline Chris Koch Buffalo NY New York HQ Headquarters 59FIFTY 5950 9FIFTY 950 39THIRTY 3930 MLB Major League Baseball NFL National Football League NHL NBA Official License Custom Cap Hat 2000
THE 00s
THE 00s
The vision that marked New Era’s® growth in the 1920s and 1930s
proved to be alive and well in the early part of the new millennium.
The company’s globalization efforts continued with offices opening
up in Europe, Japan, and Australia within a two-year period.

In 2001, Chris Koch, who had been the company’s president since
1993, was named CEO.

After a long, courageous fight with cancer, David Koch passed away
in 2002. The David C. Koch Regional Perfusion Cancer Therapy
Center at UPMC in Pittsburgh honors his memory by providing
medical treatment and care for cancer patients.

In 2006, the company moved its corporate offices from Derby back
to downtown Buffalo where it all started 86 years earlier.
The vision that marked New Era’s® growth in the 1920s and 1930s proved to be alive and well in the early part of the new millennium. The company’s globalization efforts continued with offices opening up in Europe, Japan, and Australia within a two-year period. In 2001, Chris Koch, who had been the company’s president since 1993, was named CEO. After a long, courageous fight with cancer, David Koch passed away in 2002. The David C. Koch Regional Perfusion Cancer Therapy Center at UPMC in Pittsburgh honors his memory by providing medical treatment and care for cancer patients. In 2006, the company moved its corporate offices from Derby back to downtown Buffalo where it all started 86 years earlier.
New Era Cap Company Hat Heritage History Timeline Chris Koch Oakland Raiders 59FIFTY 5950 9FIFTY 950 NFL National Football League Draft Official License Cap Hat New Era Cap Company Hat Heritage History Timeline Chris Koch Oakland Raiders 59FIFTY 5950 9FIFTY 950 NFL National Football League Draft Official License Cap Hat
THE 10s
THE 10s
After a ten year hiatus, the National Football League® and New Era®
partnered once again in a game-changing moment that saw the cap
company obtain exclusive on-field rights for headwear. Since then,
New Era® has reinforced its reputation for quality and style by
bringing a classic, uniform look to the sidelines.

Hot on the heels of the NFL® announcement, New Era® released
one of its most technologically advanced baseball cap yet, known as
the Diamond Era® cap. Infused with multiple technologies it quickly
grew in popularity amongst the players and can now be seen during s
pring training and select games each season.
After a ten year hiatus, the National Football League® and New Era® partnered once again in a game-changing moment that saw the cap company obtain exclusive on-field rights for headwear. Since then, New Era® has reinforced its reputation for quality and style by bringing a classic, uniform look to the sidelines. Hot on the heels of the NFL® announcement, New Era® released one of its most technologically advanced baseball cap yet, known as the Diamond Era® cap. Infused with multiple technologies it quickly grew in popularity amongst the players and can now be seen during s pring training and select games each season.
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